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Advertising copywriting: creative, marketing-driven ads that build brands, seize
market share.
Ad campaign strategy: multimedia advertising concepts and copy that work together
to leverage your media buy - and each other.
Branding: 35 years of experience creating, marketing, defending, and extending
brands.
Brochure copywriting: salesmanship in print, with brochure copy that illuminates
and persuades.
B2B advertising: business-to-business advertising concepts and copy that target and
motivate decision-makers all the way up to the boardroom level.
Call center scripts: leverage my scripting experience for hundreds of
companies to get a system proven to generate qualified leads.
Catalog copywriting: concise, creative, compelling catalog descriptions that sell.
(Order now!)
Consumer advertising: ad concepts and copy that drive branding, sell services and
products.
Copy editing: quick freelance editing turns your rough draft into polished,
professional copy.
Copywriting: by the project or by the hour; fast, freelance, customer-focused copy
that sells.
Creative direction: as a freelance creative director, I have the marketing
discipline, management skills, and creative vision to keep your advertising projects on
track.
Data sheet copywriting: more than just information - persuasion with a technical
approach.
Direct response advertising: every ad should generate a response. In this case: buy
now.
Email campaigns: one of the emails I wrote increased open rates 900% over a proven control.
Interactive advertising: a multimedia opportunity to engage, compel, and ultimately
sell.
Letter writing: personal, pithy, persuasive business letters that get read.
Mailer copywriting: inventive ideas, from simple postcards to spectacular direct
mail campaign concepts.
Marketing: freelance marketing director for launches, interim management, or
critical review.
Newsletter writing: informative, lively articles that extend your marketing and
advertising strategies.
Outdoor advertising: billboards and bus cards that build brands, get business.
Package copywriting: it may be a box. But I still think outside it.
Point-of-purchase: signs that sell, on the spot!
Press release writing: announcing and positioning combined in marketing-oriented
press releases.
Print advertising: creative ad concepts and copy that attract, intrigue, persuade.
Promotions: cost-effective ways to leverage your marketing strategy with your
customer base.
Proposal writing: Sant-trained freelance copywriter turns boilerplate copy into a
powerful branding, marketing, and sales tool.
Radio commercials: copywriting that brings your brand to life in the theater of the
mind.
Rewriting: leverage your existing marketing tools in creating new ones, while retaining effectiveness.
Sales kit copywriting: your products and services presented in a versatile format
that sells.
Sales training materials: memorable marketing tools that help make sure your sales
message gets to your customer or end user.
Social media: engaging key audiences, one person at a time, to build your brand, extend your reach, and
increase your sales.
Slogans and taglines: your marketing strategy and brand positioning, distilled.
Telemarketing campaigns: clear, effective initial calling scripts and follow-up emails and scripts,
Television commercials: the bathroom can wait. Watch this TV commercial!
Trade advertising: b2b ads that treat entire industries like the people
within them.
Website copywriting: website content with search-term savvy copy and persuasion in
every line.
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Why should you hire me as your advertising copywriter? | FAQ
Advertising strategy and other lies
An advertising copywriter’s bookshelf: recommended books
Brands and branding: a white paper
Do you make these mistakes in advertising?
Free (yes, free) advertising copywriting resources
Four ad copy traps that ensnare even experienced copywriters
How to become an advertising
copywriter
How to take your copywriting portfolio to the next level
How to write a brochure: advice from an advertising copywriter
How to write better ads
Long John Silver on writing ads
More career advice: what’s it like being an advertising
copywriter?
Napoleon’s advice to entrepreneurs, Part I: starting the
enterprise
Napoleon’s advice to entrepreneurs, Part II: the
entrepreneurial character
Napoleon’s advice to entrepreneurs, Part III: growing the
enterprise
The ART of repurposing marketing copy (Or, why you shouldn’t use brochure copy as web content)
The economy (and what to do about it)
When you should consider hiring a freelance copywriter
Advertising copywriting
mentorship
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Awards & honors | Curriculum vitae | Ad Blog