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Are you a college junior or senior whod like one-on-one help in becoming an advertising copywriter? Next year, I will select one person to team up with, with the goal of polishing up your concepting and copywriting skills, and landing your first job as an advertising copywriter.
A bit of background: I enjoy teaching, and have taught advertising seminars and workshops. However, the idea of teaching a copywriting class holds little appeal to me. Heres why: 95% of the students in college copywriting classes dont want to become advertising copywriters. Theyre just fulfilling a requirement for their major. That makes it hard to get excited by - or excite - the 5% who are interested in becoming advertising copywriters.
So, I created this project-based mentorship for aspiring advertising copywriters. It lets me work directly with those who really want to write ads for a living. In this mentorship, youll get:
This copywriting mentorship is designed for college students in their junior or senior year who have completed classes in advertising, marketing, concepting, and copywriting. It is aimed at students who are serious about building a strong portfolio and becoming an advertising copywriter. It might also help you to read my article How to write better ads and a few of the books listed in An advertising copywriters bookshelf: recommended books. For career advice, look at my articles How to become an advertising copywriter and More career advice: whats it like to be an advertising copywriter? and even How to take your copywriting portfolio to the next level.
The next page has more background and all the logistical details.
What do I get out of this? Well, I like to think that, in a small way, Im helping to improve advertising. But, truth is, I enjoy seeing new approaches - the thinking upon which tomorrows ads will be based. It keeps me fresh - indeed, forces me to stay fresh. I like to think Im getting a preview of the 2022 One Show.
Next: how it works