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Why no syndicated feed?
Why no permalink or commenting capability?
Did you know you can easily get those tools through a dedicated
blog host like (FILL IN THE BLANK)?
Why the focus on BBC News stories?
Why don’t you post your blog entries in (NAME OF FORUM)?
Do you have any other blogs?
Where is your regular FAQ about advertising and copywriting?
Stupidity and inertia.
When I first started my Ad Blog, syndication tools were more-complicated to implement than they are now. Or, perhaps more accurately, I chose not to invest the time or brainpower to learn how to use them.
However, in my case, I think I may have been right to avoid syndication. While syndication could increase my Ad Blog’s profile many-fold, it also would take a chunk of my traffic off-site while simultaneously increasing my bandwidth costs with marginal traffic (sorry, but I get paid to write advertising, not rant about it).
Now that more companies are embedding advertising in
feeds, my stupidity and inertia may have paid off. See my April 28, 2005 entry
for proof.
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Why no permalink or commenting capability?
Stupidity and inertia.
I don’t have a way to qualify that. I simply haven’t had the time
or brainpower to implement those tools on my website. Although I must say that
lately I have
mixed feelings about commenting capability. My email address is right there if
anyone wants to share relevant links or start a serious dialog. And, if people
really want to have their say, they should create their own blogs.
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Did you know you can easily get those tools through a dedicated blog host like (FILL IN THE BLANK)?
Yeah, well, that’s stupidity and inertia for you. I like my web host and my
independence, and I’m too lazy to educate myself about add-ons or other
choices. Given that a few dedicated blog hosts (including Dave Winer’s
Weblogs.com) have gone dark, this may not have been so stupid
after all. It was still inertia, though.
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Why the focus on BBC News stories?
You have me there. That’s statistically more true than I’d like. Would you believe stupidity and inertia again?
I appreciate non-U.S. perspectives on the day’s news stories, so my homepage is the BBC main news page. It’s the first thing I see, before I hit the news aggregators or pick up my email. If what I see is interesting enough to comment on, I never get to anything else.
The stupid bit was in not thinking you’d catch on. I’d offer to change my
ways, but there’s that inertia thing.
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Why don’t you post your blog entries in (NAME OF FORUM)?
What else but stupidity and inertia? Even though I know I could raise my Ad
Blog’s profile by posting in advertising and marketing forums, that’s more work than I feel like
doing. And, it feels like drive-by
forum-spamming.
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Sort of. On the personal side, my family’s blog-like weekly family journal pre-dates most blogs, having been regularly updated since 1998.
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Where is your regular FAQ about advertising and copywriting?
That page is right here.
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Why should you hire me as your advertising copywriter? | FAQ
Advertising strategy and other lies
An advertising copywriter’s bookshelf:
recommended books
Brands and branding: a white paper
Do you make these mistakes in
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Free (yes, free) advertising copywriting
resources
Four ad copy traps that ensnare even
experienced copywriters
How to
become an advertising copywriter
How to take your copywriting portfolio to the next level
How to write a brochure: advice from an advertising copywriter
How to write better ads
Long John Silver on writing ads
More career advice: what’s it like being
an advertising copywriter?
Napoleon’s advice to entrepreneurs,
Part I: starting the enterprise
Napoleon’s advice to entrepreneurs,
Part II: the entrepreneurial character
Napoleon’s advice to entrepreneurs,
Part III: growing the enterprise
The economy (and what to do about it)
The Tightwad
Marketing project
When you should consider hiring a freelance copywriter
Advertising copywriting
mentorship
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Phone and fax: (619) 465-6100
John Kuraoka, freelance advertising copywriter
6877 Barker Way
San Diego, California
92119-1301