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This advertising blog got too big, so I moved it to its own directory (which is how I should have set it up in the first place). You should be re-directed automatically to the new directory right about now; if not, click here: Take me to John Kuraoka’s Advertising Copywriter Blog!
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Why should you hire me as your advertising copywriter? | FAQ
Advertising strategy and other lies
An advertising copywriter’s bookshelf: recommended books
Brands and branding: a white paper
Do you make these mistakes in advertising?
Free (yes, free) advertising copywriting resources
Four ad copy traps that ensnare even experienced copywriters
How to become an advertising
copywriter
How to take your copywriting portfolio to the next level
How to write a brochure: advice from an advertising copywriter
How to write better ads
Long John Silver on writing ads
More career advice: what’s it like being an advertising
copywriter?
Napoleon’s advice to entrepreneurs, Part I: starting the
enterprise
Napoleon’s advice to entrepreneurs, Part II: the
entrepreneurial character
Napoleon’s advice to entrepreneurs, Part III: growing the
enterprise
The ART of repurposing marketing copy (Or, why you shouldn’t use brochure copy as web content)
The economy (and what to do about it)
The Tightwad
Marketing project
When you should consider hiring a freelance copywriter
Advertising copywriting
mentorship
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