John Kuraoka, freelance advertising copywriter

www.kuraoka.com
(619) 465-6100
free red pen

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Want a free red pen? Just mail me your business card, along with your current marketing piece (ad, brochure, mailer, whatever you’re using) and a note saying “free red pen.” This offer is valid only for businesses in the U.S. In response, I’ll mail you back a free red pen, and a one-page executive analysis of your marketing communication!

Why mail only? First, because most marketing pieces don’t fit into an email. Second, because several years ago, this offer made several “freebie” websites and emailing lists. Everyone loves freebies, so you’ll understand how, in a matter of hours, I was inundated with several hundred requests for free red pens, some from places like Afghanistan. My response (after clicking back to the referring websites and selecting some cool freebies for myself) was immediate. After all, where’s the marketing sense in targeting non-prospects? Moreover, should anyone take marketing advice from someone who let that continue? So, my challenge, at 2 a.m. on a Sunday morning, was to develop a better offer - one that both added value and helped identify potential business partnerships.

Now, I have a fair chance that if you respond to this offer, you might actually need copywriting services. And you receive information of far greater value than a red pen (however spiffy).
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My experience as a copywriter.

Main page | Advertising portfolio | Brochure portfolio | Consumer goods | Food services | Healthcare | Hospitality & tourism | Internet | Manufacturing | Packaged goods | Real estate & construction | Retail & restaurants | Service | Technology

Answers to frequently asked questions.

Why should you hire me as your advertising copywriter? | FAQ

Advertising & marketing advice.

Advertising strategy and other lies
An advertising copywriter’s bookshelf: recommended books
Brands and branding: a white paper
Do you make these mistakes in advertising?
Free (yes, free) advertising copywriting resources
Four ad copy traps that ensnare even experienced copywriters
How to become an advertising copywriter
How to take your copywriting portfolio to the next level
How to write a brochure: advice from an advertising copywriter
How to write better ads
Long John Silver on writing ads
More career advice: what’s it like being an advertising copywriter?
Napoleon’s advice to entrepreneurs, Part I: starting the enterprise
Napoleon’s advice to entrepreneurs, Part II: the entrepreneurial character
Napoleon’s advice to entrepreneurs, Part III: growing the enterprise
The economy (and what to do about it)
When you should consider hiring a freelance copywriter
Advertising copywriting mentorship
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Me, me, me.

Awards & honors | Curriculum vitae | Ad Blog | Services

Email me.

Call or fax me.

Phone and fax: (619) 465-6100

Write me.

John Kuraoka, freelance advertising copywriter
6877 Barker Way
San Diego, California
92119-1301

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